Insights-driven writing

During the two years I managed One Drop’s blog, I edited more than 200 health-focused articles and wrote more than 50 targeting potential customers at various stages of the marketing funnel.

Managing the blog involved leading monthly editorial planning sessions with cross-functional stakeholders, overseeing a team of several content writers, conducting comprehensive keyword research using Semrush and BrightEdge, monitoring performance through Google Search Console, and updating existing articles to improve search rankings.